ROI Summary — PDF design exploration

Three A4 directions for the shareable PDF. Same numbers (mocked at £142.5k saving · £820k pipeline for "Acme Construction"). Pick a direction and we'll port it to /roi/summary as the production template, dressed in the website's design foundations.

V1 — Sales leave-behind (refined)

One A4. The current direction, properly polished. Stronger eyebrow hierarchy, hero figure as a typographic display line not a boxed card, a payback-period chip as a proof point, a small year-breakdown bar chart, and a Book-a-follow-up footer. Use when the reader is the buyer (estimating director, ops lead).

Countfire
Prepared for Acme Construction
11 May 2026 · Lara Mehta · Countfire
What Countfire would unlock for you
You'd save £255k a year on estimating — and free up time to chase £5.76m in new pipeline.
Net yearly saving
£255,360
After your Countfire licence — recurring every year, starting month one.
8,448 → 840 estimating hrs · × £64 loaded hourly rate · − £11k licence
Pipeline you could open
£5,760,000
If your team redeploys reclaimed time onto bidding.
7,608 hrs ÷ 16 hrs/bid · adjusted for capacity & deal availability · × £20k avg deal
Payback period1 months
How we got there
MetricTodayWith CountfireΔ Annual
Hours on estimating8,448 hrs840 hrs−7,608 hrs
Labour cost (× £64 loaded hourly rate)£540,672£53,760−£486,912
Estimator FTE deployed3.4 FTE-0.9 FTE−4.3 FTE
Estimates run per year528608+80
Less Countfire licence (4 × £224/mo × 12)——−£10,752
Net yearly saving£255,360
Ready to put numbers behind this?
Book a follow-up at countfire.com/book — or reply to Lara Mehta.
countfire.com · hello@countfire.com
A4 · 1 page

V2 — Boardroom two-pager

Two A4 pages. Same numbers framed as a financial report — today vs. with-Countfire table, headline stats as boxed metrics, a methodology + inputs appendix on page 2. Use when the deal goes upstairs to a finance lead or CFO who wants assumptions on the page, not in a meeting.

Countfire
Page 1 of 2 · ROI Summary
Prepared for Acme Construction · 11 May 2026
Estimated annual return from adopting Countfire
MetricTodayWith CountfireΔ Annual
Estimating labour cost£198,000£55,500−£142,500
Hours on estimating3,600 hrs1,200 hrs−2,400 hrs
Estimator FTE deployed3.4 FTE2.0 FTE−1.4 FTE
Estimates run per year144224+80
Addressable new pipeline—£820,000+£820,000
Profit at 20% net margin—£164,000+£164,000
Net yearly saving
£255,360
Year 1, post-licence
Pipeline unlocked
£5,760,000
Capacity × deal availability
Payback period
1 months
On year-1 saving alone
How to read this
Figures are derived from estimating hours and average salary Acme Construction provided in the live calculator. The "Pipeline unlocked" figure is the estimated revenue from net-new bids the team could submit if reclaimed time were redeployed to bidding — adjusted downward for stated team capacity and live deal availability. Underlying assumptions are listed on page 2.
countfire.com · hello@countfire.com
Continues on page 2 →
A4 · page 1 · figures
Countfire
Page 2 of 2 · Assumptions & inputs
Inputs supplied by Acme Construction
Estimators on the team4 people
Hours per estimate16 hrs
Estimates per month (team)11
Average estimator salary£55,000 / yr
Average deal size£20,000
Win rate20%
Net margin on new work12%
Currently switching fromEstimating software
Methodology
  1. Labour cost reduction = (hours saved × loaded hourly rate). Loaded rate = salary × 1.3 ÷ 1,760 working hours/yr.
  2. Hours saved = current estimate hours × 65% (typical Countfire reduction for estimating software switchers).
  3. Net saving = labour cost reduction − Countfire licence fee.
  4. Pipeline unlocked = additional estimates the team could complete with reclaimed time, multiplied by average deal size and win rate, then dampened by self-reported capacity and deal availability.
  5. Profit = pipeline unlocked × net margin.
Caveat. Figures are an estimate based on the inputs above and Countfire's reference benchmarks from comparable customers. Actual returns depend on adoption, existing workflow, and market conditions. Full benchmark sample size and methodology available on request.
Prepared by Lara Mehta · Countfire · 11 May 2026
countfire.com
A4 · page 2 · assumptions

V3 — Editorial magazine

Two layouts for tightening the middle of the page. V3a keeps the two-column grid and pulls the quote up into the left column under 'What it means'. V3b drops the paragraph to full-width up top, then sits the two math sections side by side with the quote underneath. Pick one.

Countfire
11 May 2026
The ROI case, on one page
Pays for itself in 1 month.
+24 bids a month, £138k additional profit.
Based on your numbers, Countfire frees 4.3 estimator FTEs to go after the jobs you're currently turning down.
What it means
On the inputs your team gave us, Countfire would pay for itself in 1 month and reclaim 7,608 estimating hours a year, roughly 4.3 estimator FTE freed up to bid on the work you currently have to turn down.
"Saves us hours of time when working with large projects. We used to spend hours completing takeoffs, whereas now it probably takes up 30 minutes."
Jamie B · HRHislop Electrical Contracting
"In two projects that I've quoted just through Countfire, they made us over a hundred grand in profit. So the software more than paid for itself."
CED Fort WorthSee case study →
What you'll save in team output
Assumes Countfire is 10× faster at takeoff, the figure our customers report.
Hours reclaimed634 hrs/mo · 7,608 hrs/yr
× Loaded hourly rate£35 / hr
− Countfire licence−£224 / mo per licence
Net saving£21.3k / mo · £255k / yr
Payback period1 month
What happens if you deploy that time
Scaled to 60% to reflect your team's spare capacity and the deals available to bid for.
Extra bid capacity24 / mo · 288 / yr
× Average deal size£20k
Addressable pipeline£480k / mo · £5.76m / yr
Profit at 12% margin£11.5k / mo · £138k / yr
Based on these inputs
Estimators4
Hrs/estimate16
Est/mo11
Hourly rate£35
Avg deal£20k
Win rate20%
Net margin12%
SwitchingEstimating software
Book a follow-up → countfire.com/book
V3a · quote under 'What it means'
Countfire
11 May 2026
The ROI case, on one page
Pays for itself in 1 month.
+24 bids a month, £138k additional profit.
Based on your numbers, Countfire frees 4.3 estimator FTEs to go after the jobs you're currently turning down.
What it means
On the inputs your team gave us, Countfire would pay for itself in 1 month and reclaim 7,608 estimating hours a year, roughly 4.3 estimator FTE freed up to bid on the work you currently have to turn down.
What you'll save in team output
Assumes Countfire is 10× faster at takeoff, the figure our customers report.
Hours reclaimed634 hrs/mo · 7,608 hrs/yr
× Loaded hourly rate£35 / hr
− Countfire licence−£224 / mo per licence
Net saving£21.3k / mo · £255k / yr
Payback period1 month
What happens if you deploy that time
Scaled to 60% to reflect your team's spare capacity and the deals available to bid for.
Extra bid capacity24 / mo · 288 / yr
× Average deal size£20k
Addressable pipeline£480k / mo · £5.76m / yr
Profit at 12% margin£11.5k / mo · £138k / yr
Purpose built for electrical estimators
✓Automatically count across multiple PDFs
✓Compare and auto-count revised drawings
✓Count thousands of symbols in seconds
✓Ensure 99% accuracy with in-built checks
✓Split quantities to fit your breakdown
✓Work remotely while collaborating with your team
"Saves us hours of time when working with large projects. We used to spend hours completing takeoffs, whereas now it probably takes up 30 minutes."
Jamie B · HRHislop Electrical Contracting
"In two projects that I've quoted just through Countfire, they made us over a hundred grand in profit. So the software more than paid for itself."
CED Fort WorthSee case study →
Based on these inputs
Estimators4
Hrs/estimate16
Est/mo11
Hourly rate£35
Avg deal£20k
Win rate20%
Net margin12%
SwitchingEstimating software
Book a follow-up → countfire.com/book
V3b · math sections side by side

V4 — Editorial magazine, rebalanced

V3a's layout reworked: left column stacks the two math sections with the inputs strip pinned at the bottom; right column runs the Jamie quote, the purpose-built tick list, then the CED quote so social proof and product proof alternate. Headline pair is now one hero (40px white) and one supporting line (18px orange) instead of two competing 32px lines. Spacing snapped to a 6-step scale (4 / 8 / 16 / 24 / 36 / 56). Two eyebrow sizes only. Orange is restricted to: cover sub-line, the single 'Net saving' total, and the quote left-border — in-body highlight spans, '✓' ticks, the footer arrow, and the case-study link colour have all dropped to ink/muted. Cover top/bottom padding rebalanced (was 32/48 → now 36/36). Footer flows with a hairline anchor.

Countfire
11 May 2026
The ROI case, on one page
Pays for itself in 1 month.
+24 bids a month, £138k additional profit.
Based on your numbers, Countfire frees 4.3 estimator FTEs to go after the jobs you're currently turning down.
What you'll save in team output
Assumes Countfire is 10× faster at takeoff, the figure our customers report.
Hours reclaimed634 hrs/mo · 7,608 hrs/yr
× Loaded hourly rate£35 / hr
− Countfire licence£896/mo · £10,752/yr
Net saving£21.3k / mo · £255k / yr
Payback period1 month
What happens if you deploy that time
Scaled to 60% to reflect your team's spare capacity and the deals available to bid for.
Extra bid capacity24 / mo · 288 / yr
× Average deal size£20k
Addressable pipeline£480k / mo · £5.76m / yr
Profit at 12% margin£11.5k / mo · £138k / yr
"Saves us hours of time when working with large projects. We used to spend hours completing takeoffs, whereas now it probably takes up 30 minutes."
Jamie B · HRHislop Electrical Contracting
Purpose built for electrical estimators
✓Automatically count across multiple PDFs
✓Compare and auto-count revised drawings
✓Count thousands of symbols in seconds
✓Ensure 99% accuracy with in-built checks
✓Split quantities to fit your breakdown
✓Work remotely while collaborating with your team
"In two projects that I've quoted just through Countfire, they made us over a hundred grand in profit. So the software more than paid for itself."
CED Fort WorthSee case study →
Based on these inputs
Estimators4
Hrs/estimate16
Est/mo11
Hourly rate£35
Avg deal£20k
Win rate20%
Net margin12%
SwitchingEstimating software
Countfire · 2026
A4 · 1 page