Shaping the future of intelligent estimating

Welcome to the new game

Meet our founders

A new world of estimating software

For a long while now, the estimating industry has been stuck in the past, with many solutions following the same broad and inflexible model. We're here to change that.

Will Jennings & Aidan Kane, Founders of Countfire

Countfire was founded by childhood friends and serial entrepreneurs Will Jennings and Aidan Kane. Bringing together Will's expertise as an electrical estimator, and Aidan's background in software development, to use software to bring estimating into today's fast-paced, and digital world, and create a new world of estimating.

Meet the team

The people behind Countfire

Will Jennings

CEO and Co-founder

Before Countfire, Will spent 17 years working in the same industry our customers are in today. This experience helps him to ensure Countfire solves the pain points electrical estimators have faced for far too long.

Aidan Kane

CTO and Co-founder

With a background in computer science and over 20 years in the industry, Aidan is well-renowned as a programmer and technical leader. Today, he helps Countfire's product and dev teams to iterate a product worth working on.

Rachel Wilde

Operations Manager

With 15 years experience running projects and teams at digital agencies, Rachel keeps the Countfire ship sailing! Working closely across design, development, marketing & operations she ensures everything runs smoothly.

Linden Dover

Head of Growth

Linden has extensive experience in building and scaling businesses across construction, property development, and technology. As our Head of Growth, he leads strategic initiatives focused on driving business expansion and boosting revenue.